• Vinith John

Boosting Performance in business presentations

Have you ever been stuck creating business presentations on unfixed presentation templates? Sometimes it's a cumbersome task and results in poor visual consistency of the presentation, especially while adopting the brand identity colours and fonts. A business presentation that lacks visual clarity tends to lose attention and focus while presenting to your audience.


Top performers systematically implement best practices in creating Custom Presentation Templates. So, to begin with, what is a custom business presentation template?

It's a set of master slides with guidelines, a range of slide layouts that are inspiring, engaging and aligned with the brand.

The key characteristic of a fixed template is its reusable nature which ensures the consistency of the brand.

Use the right template

It's imperative to use the right template format based on the purpose of the presentation. For working documents and internal presentations, use insider template, usually 4x3 aspect ratio. For competitive bidding and other important presentations, use the widescreen 16x9 template.


Key ingredients of a fixed presentation template


1. Title slide

Clear headline and logo (preferably vector or high-quality .png file)

Optional: extra information such as presenter name and date

2. Executive summary

Focuses on the most important messages to be conveyed in the presentation. It should be brief and easy to read

3. Agenda slide

It is an Outline of things and key contents of the deck.

It also helps the audience know where they are, tracking the status of the presentation.

4. Text layouts

Body text placeholders show relationships that require expression in words. Key statements and messages can be emphasized with a strong background colour

5. Quantitative charts

Shows relationships among data points. The common graphs include bar, column, line, area and waterfall charts.

6. Conceptual charts

The best way to show non-quantitative relationships. It includes flows, frameworks, structures, interactions and metaphors

7. Sign-off page

They are used to end a section of a presentation. It can be Conclusions, recommendations, or next steps


If we have a fixed template with all the above layouts set accurately in the master, it will be easy for anyone working on the deck to create hassle-free business slides.


About us

Wisdomdeep Business Presentation Design Services is a team of McKinsey alumni Business Presentation and Graphic Designers having over a decade of experience in interacting with top-notch consultants worldwide and consistently delivering high-quality and exceptional design works. Our strength lies in deep domain expertise, the experience to deliver distinctive and substantial improvements to our clients' presentations.

Fixed Custom Presentation template

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