• Vinith John

Have you ever been stuck creating business presentations on unfixed presentation templates? Sometimes it's a cumbersome task and results in poor visual consistency of the presentation, especially while adopting the brand identity colours and fonts. A business presentation that lacks visual clarity tends to lose attention and focus while presenting to your audience.


Top performers systematically implement best practices in creating Custom Presentation Templates. So, to begin with, what is a custom business presentation template?

It's a set of master slides with guidelines, a range of slide layouts that are inspiring, engaging and aligned with the brand.

The key characteristic of a fixed template is its reusable nature which ensures the consistency of the brand.

Use the right template

It's imperative to use the right template format based on the purpose of the presentation. For working documents and internal presentations, use insider template, usually 4x3 aspect ratio. For competitive bidding and other important presentations, use the widescreen 16x9 template.


Key ingredients of a fixed presentation template


1. Title slide

Clear headline and logo (preferably vector or high-quality .png file)

Optional: extra information such as presenter name and date

2. Executive summary

Focuses on the most important messages to be conveyed in the presentation. It should be brief and easy to read

3. Agenda slide

It is an Outline of things and key contents of the deck.

It also helps the audience know where they are, tracking the status of the presentation.

4. Text layouts

Body text placeholders show relationships that require expression in words. Key statements and messages can be emphasized with a strong background colour

5. Quantitative charts

Shows relationships among data points. The common graphs include bar, column, line, area and waterfall charts.

6. Conceptual charts

The best way to show non-quantitative relationships. It includes flows, frameworks, structures, interactions and metaphors

7. Sign-off page

They are used to end a section of a presentation. It can be Conclusions, recommendations, or next steps


If we have a fixed template with all the above layouts set accurately in the master, it will be easy for anyone working on the deck to create hassle-free business slides.


About us

Wisdomdeep Business Presentation Design Services is a team of McKinsey alumni Business Presentation and Graphic Designers having over a decade of experience in interacting with top-notch consultants worldwide and consistently delivering high-quality and exceptional design works. Our strength lies in deep domain expertise, the experience to deliver distinctive and substantial improvements to our clients' presentations.

Fixed Custom Presentation template

Updated: Oct 30, 2019

In the era of the gig economy and disruption, it is crucial to uphold the values of integrity and trust.

Listed below are 7 essential qualities to consider when choosing the most suitable business presentation designer/agency for your next project.


1. Deep skills and experience

Does the business presentation designer/agency have experience working with top global firms, multiple sectors and industries?

The best way to assess the skills of the business presentation designer is to review the feedback in the freelancing platform. Successful business presentation designers/agency have a high success score/ top-rated and maintain consistency in earning positive feedback. LinkedIn is another way to evaluate the presentation design services of the firm by reviewing the work profile of the freelancer.


2. An uncompromising commitment to quality

Does the business presentation designer/agency have a streamlined workflow that emphasises on the quality check/proofreading?

Quality is the foremost priority for firms that deliver exceptional services. This includes clarity about the job request and KPIs to exceed client's expectations. The testimonial of past work, the work experience, awards won in their professional carrier can help in evaluating the business presentation designer.


Wisdomdeep Presentation Design Services Process flow


3. Work with speed, accuracy and efficiency

Does the business presentation designer/agency deliver to the client's requirements? Do they have the right tools?

Proactive communication, adhering to the deadlines and delivering quality work that exceeds clients expectations are the norm for quality-capable design firms. Good business presentation design firms use the right set of tools and follow the best practices. They use legal, licensed software and image assets based on the client's requirements.


4. Up to date with best practices in design

Is the business presentation designer/agency in touch with the latest design trends?

Quality-capable design firms emphasize on learning new skills (upskilling) and following the best practices in the design world.


5. Taking personal ownership of substantial portions of the creative work

The goal of the business presentation designer is to optimise the raw content/info to meaningful messages. The designer has the creative freedom to use appropriate value-adding graphic assets, but strictly adhering to the client's style guide/brand guidelines.


6. Observe high ethical standards

Signing an NDA is the first step in building trust with the client. It is important not to reveal any confidential information of the client in public spaces or the designer's portfolio.


7. Preserve client confidences

It is the final but the most important characteristic of a good business presentation designer. Building long-term partnership requires prompt communication, perseverance, and delivering quality work which are hallmarks of any successful professional services.


About us

Wisdomdeep Business Presentation Design Services is a team of McKinsey alumni Business Presentation and Graphic Designers having over a decade of experience in interacting with top-notch consultants worldwide and consistently delivering high-quality and exceptional design works. Our strength lies in deep domain expertise, the experience to deliver distinctive and substantial improvements to our clients' presentations.


What does it take to become an ethical business presentation designer

#business presentation designer #professional services #2019